Home Digital Marketing The simple explanation of Google’s search quality rater

The simple explanation of Google’s search quality rater


SEO strategies help website owners in increasing the rank of their site. The website owners who don’t have enough knowledge about SEO hire professionals who provide affordable SEO packages and help the site owners in increasing the ranking of their website. But have you ever heard of rating? Have you read GSQR guidelines?

Are you finding it difficult to understand what is mentioned in Google search quality rater? How does it impact the search? And what should you know about the concept of E-A-T? You must have heard about GSQR guidelines. In this blog post, we will let you know what GSQR guidelines are. Keep reading if you are interested to know about it. You must also be wanting to know about E-A-T. We would cover E-A-T here as well. E-A-T stands for expertise, authoritativeness, and trustworthiness.

What are the GSQR guidelines? 

GSQR guidelines are the document provided to the employees of Google to improve the rating of their website. These guidelines consist of proper details about how the rating of a particular side should take place.

For your information, Google has hired many people to do the rating of various sites and determine whether a website is excellent or not. What parts of a site are right and what are terrible. But you should also know that the employees that Google hires for the rating of the site play no role in ranking. Irrespective of whether you get a positive rating or a negative rating, your ranking will not get affected. But evaluation does play an active role.

How do they work? 

To be honest, we can’t exactly tell you the Google algorithm and how do they work. The data shared here will be based on a guesstimate. We will let you know how it can be better accomplished. These raters use a slider to do the rating of a specific website. It is then provided to the machine learning systems for augmenting the algorithm.

Suppose a site or a group of sites are always rated higher or better, then the system would look for the signal data and try to search commonality. The same formula would be applied for the sides with a lower rating. The system would produce a set of new results based on a unique algorithm. It will also spend the higher positioning sites to the raters and, lastly, put that into the global algorithm.

So now that you know that the quality rater doesn’t affect the ranking of a website but do they affect the entire site?

Worth noting

Another important thing that you should notice is as soon as you see a change in the SERP feature, then it will be out in the quality raters. If you are experiencing something you don’t like, then you should blame these folks.

What are they searching for? 

Before we give you a brief explanation, we would let you know this blog post is a beginner guide; it explains the information of GSQR guidelines in the simplest form.

The raters are hired by Google to check whether the website owners are aware of Google’s algorithm or not.

Needs met

Needs met is a simple concept; it means in intent. The raters would have to ask themselves a question about whether the result is useful or not. In which testing the rated would either visit a single page or many pages. He would have to evaluate every outcome. The raters would have to send signals to Google about the site’s structure, demographics, and locations. He may send signals for other important stuff as well. Google will then use this data to improve the results algorithmically. It would find out what signs are standard in higher rankings.

It would help if you also kept in mind the needs met rating does require a decent quality of the page. If your page quality is low, then you would never get a higher Needs Met rating.

Page Quality

Page quality ratings depend on many factors that are connected. Here are the main points that are noted in the guideline.


A YMYL or your money, your life site focuses on the health, happiness, and stability of the audience. In YMYL sites, raters are advised to focus on E-A-T. The guidelines include the following categories.

  • News and events
  • Government, politics, and law
  • Finance
  • Shopping
  • Health and wellness
  • Groups of people

Content section

As per GSQR guidelines, the various sections of a site can be divided into the main content, supplement content, and ads.


E-A-T is the most popular section of GSQR guidelines. Before letting you know the concept of it, we would try to inform you that it is not a ranking factor. It would help if you kept in mind that it is not a ranking factor. Raters use E-A-T as it helps them in rating specific sites. E-A-T is not part of the search engine’s algorithm. E-A-T can be used as a guiding tool, supporting signals, and content creation. Here are the top three elements of E-A-T.


It expresses the content creator’s expertise. It is related to the content of the page.


It is judged by content authority and domain authority. It depends on various factors such as external signals, link quality, citation, etc.


Trustworthiness depends upon the relevancy of the content.