Home Digital Marketing Why Should You Invest in Developing a Mobile App

Why Should You Invest in Developing a Mobile App


The modern digital world has become heavily mobile app centric. We rely on mobile apps for various activities, from the transport we avail to the hotel we book, order products to transfer money.

Businesses of all sizes and industries should leverage this app-dependency and consider developing mobile apps for a better customer reach. If you are still not convinced of creating a mobile application for your business, this blog is for you. We will discuss why investing in mobile app development services is the right step to take in today’s digital landscape. Let’s dive in then.

Why Mobile App Development is Crucial for Every Business

  • Success of the Startups 

There was a time when small businesses were apprehensive of developing a mobile app as they believed people would only prefer to use the apps of widely popular businesses.

While brand popularity is indeed a crucial factor to drive reliability and more installs, many start-ups debunked this myth by making a place in people’s smartphones with innovative and useful mobile applications.

From Snapchat to Uber – many start-ups took a step to build a mobile app and look at their immense success! Their triumph underlines the limitless business opportunities that can be explored with a mobile app.

  • Enhanced Accessibility 

A study by Flurry Analysis finds that users spend 86% of their time on mobile using mobile apps and just 14% on websites. The contrast is even more prominent in the eCommerce space: users spend an average of 201.8 minutes/month shopping on mobile apps compared to the 10.9 minutes/month for website users (source: jmango).

These studies point to the easy accessibility and sense of security that a mobile application provides. People feel more secured and comfortable in purchasing and interacting with a brand through a mobile app.

  • Leverage Device Features 

Mobile apps have the advantage of leveraging mobile device features like contact list, camera, phone calls, GPS, etc.

It instantly uplifts user experience by reducing their efforts. For instance, suppose the users completing the KYC form on a banking app may need to submit their identity proof. The app can automatically open the device camera to capture the images of their identity proof and complete the process. Similarly, a food delivery app may simply procure the GPS of the device to identify the delivery location.

It significantly reduces the time a user takes for performing a task.

  • Get Better Insights of the Users 

A mobile app gives you a wide opportunity to learn the likes and dislikes of the customers and thereby offer personalized notifications/offers. For instance, suppose you own an eCommerce application. You can send recommendations based on their previous purchases. Such recommendations are highly personalized and may even lead them to make yet another purchase.

Data is the most crucial element in today’s business strategy. Acquiring more and more data about your target audience will help you to meet customer expectations and deliver a relevant purchasing experience. However, before collecting data, make sure that your app asks permission from the users.

  • Marketing 

This is an extension of the earlier two pointers. Your push notifications will not only rely on the users’ behaviour on your app, but you can also leverage the device’s geolocation to take personalization to the next level.

For instance, if the users pass by your shop, your app installed in their device can send push notification that informs a sale running on in your store or new stock you have launched in your store. It may encourage them to hit your store and make a purchase.

  • Loyalty Programme 

An app can be your medium to create a loyalty programme. You can motivate your audience to use your app in order to earn loyalty rewards.

Loyalty reward is a significant business-boosting strategy as it helps to create a bond with your audience and develop a niche and loyal user base.

  • Ability to Work Offline

People can use a mobile app even with limited network connectivity. They can be able to use most of the features that the app has to offer, even in a remote place. This instantly improves the user experience. Though Progressive Web Apps (PWAs) utilize this feature, it has not yet beat the demand for mobile apps.

  • Customer Support 

Mobile apps offer an efficient channel for consumers to get in touch with your brand. Integrating a chatbot or live chat system has almost become mainstream these days. However, it has been noted that people prefer to interact more with the chat support of the apps instead of the websites of the same business.

And remember, customer support is central to your business growth. Therefore, developing a mobile app will maximize your business potential by streamlining customer service.

Take Your App a Step Further with Digital Marketing

Don’t stop at developing a mobile app. Only developing an application cannot help you reach the customers out there. If you want to drive more installations, you should invest in digital marketing services.

Investing your time and money in the app development will only sprout results if people are aware of your application & its advantages and consequently, install and use it. Digital marketing aims at making it possible!

Wrapping Up

As you can see, a mobile application can be an integral part of your business and marketing measures. Traditionally, it has been noted that users prefer to use the mobile app over a website of the businesses they interact with more often. This may be due to the increased convenience that a mobile app offers over a website.

We hope the article wiped off your doubts on whether to build a mobile app or not. Don’t waste your time! Engage a professional mobile app development company and build a user engaging app right now!